Keynote Description (customized for each event)

Culture isn’t your décor or your perks—it’s your most valuable asset. In this powerful keynote, Aris Jerahian reframes culture as a form of currency that can drive innovation, loyalty, and bold performance when rooted in creativity and commitment.

Drawing on the “What If” framework and the Intrapreneurial Value Proposition (IVP), Aris challenges leaders to look beneath the surface of organizational culture and explore the mindsets, beliefs, and structures that shape it. Audiences will walk away with fresh perspective, actionable tools, and the inspiration to shape culture by design—not default.

Table of Contents:

• Importance and unique characteristics of a company culture

• It's a new world, and how we define culture must adapt and change

• Culture based on Intrapreneurial value proposition

• Baseline and requirements to build a thriving culture

• Culture as a new form of currency

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What You'll Discover:

• Why culture outshines any benefits package as the true engine of engagement and performance

• The hidden costs and missed opportunities when culture is treated as an afterthought or cosmetic feature

• The mindset shift from "what’s in it for me" to shared ownership and collective accountability

• Actionable insights from real-world examples on igniting creativity and commitment in any team

Outcomes & Experiences

What You'll Experience:

• A dynamic keynote that blends stories with thought-provoking questions to spark critical reflection

• Powerful audience moments that reveal what culture really means within your organization

• A clear uncovering of the gap between surface-level perks and deep, authentic culture

• Strategic pauses and interactive elements designed to foster immediate engagement and dialogue

What You'll Take Away:

• A practical playbook for moving from transactional to transformational culture

• Concrete practices for fostering creative, committed teams ready for complex challenges

• Simple frameworks for assessing and evolving your company’s cultural “currency”

• Fresh motivation to lead with purpose—and the tools to influence lasting, positive change

The Experience Promise

This isn’t just another keynote about company perks, core values statements, or the latest HR trends.

This is a story-driven journey beneath the surface—an exploration of what’s possible when every team member sees culture not as a perk, but as true organizational currency. You’ll witness real-world turning points where creativity and commitment reshape business outcomes, and you’ll become an active participant in discovering what culture really means for your team.

Expect moments that challenge assumptions, spark authentic conversations, and invite you to pause and reflect. Through thought-provoking questions and interactive opportunities, you’ll see the gap between transactional “culture add-ons” and transformational, ownership-driven environments.

You’ll leave energized, with a new lens on leadership—and practical tools to make culture your organization’s strongest asset.

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Ready to discover what happens when culture moves from the sidelines to center stage:

"What if the key to your next breakthrough is not a bigger budget, but a bolder culture?"